Similar to the U.S., that rights deal runs through the 2024-25 season. The ad is entitled All for Hockey and it’s super serious. The league boasts a $1.5 billion-a-year deal with Tencent Holdings that enables it to reach over 500 million basketball fans in China. Septem4:09 pm ESPN is known for its fun and ridiculous sports commercials Late Nite Filings, anyone but the network decided to take a different tack in its first campaign promoting the return of the NHL this season. The NBA has already embraced streaming in China. According to Sports Business Daily, ESPN will pay 1.4 billion and Turner.
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